Selected work
A selection of recent projects — each one a mix of strategy, communications and activation shaped around a specific goal.
San Sebastián · Hospitality
Challenge
A ten-seat haute-pastry restaurant opening in San Sebastián as an entirely new concept — dessert as the centre of the experience — needed to exist in the conversation from day one.
What we did
Strategy, communications, PR and content around the opening: positioning the concept, shaping the narrative and managing media relations.
Outcome
Coverage across national and specialised media in the weeks around the launch.
San Sebastián · Brand activation
Challenge
Turn a CaixaBank sponsorship into a real, memorable experience for around 80 children at a summer sports camp.
What we did
Direction of the activation and moderation of a live talk with Paralympic medallist Iñigo Llopis, plus content around the event.
Outcome
A live activation with roughly 80 children and a video piece produced with Doloroso Studio.
Europe · Brand campaign
Challenge
Etxeondo needed a brand campaign built for television, able to reinforce its positioning across some of its key European markets.
What we did
A campaign combining brand direction, audiovisual production and photography, shot on location across Europe with a cinematic, editorial approach to cycling.
Outcome
A brand campaign that aired on Eurosport during summer 2024, across France, Belgium, the Netherlands and Spain.
Project developed by Carmen González during her time at Etxeondo, prior to the creation of Zarata.
View full caseMore work
