Hospitality · Strategy · Communications · PR

INA

Making dessert the beginning of the conversation.

INA is a ten-seat haute-pastry restaurant in San Sebastián where dessert moves to the centre of the experience.

The work

Challenge

Introduce a completely new concept and make it relevant from the first day, without explaining away its sense of discovery.

What we did

Positioning, launch communications, PR and content around the opening, from the core narrative to media relations.

Outcome

National and specialised coverage in the weeks around launch, and a clear place for INA in the city’s hospitality conversation.

Good work should leave a trace.