ZARATA
Carmen, founder of Zarata, walking beside a large plant in a concrete space
ZARATA — Menos ruido. Más impacto.

Less noise. More impact.

Boutique communications & brand strategy agency

Brand communications, PR & activations in Spain.

A boutique communications partner based in San Sebastián, working with brands, hospitality projects and talent across Spain.

Let's talkSee our work

Zarata means noise in Basque.

But making noise is not about being louder. It is about knowing what deserves attention.

Zarata is a boutique communications and PR agency based in San Sebastián, Spain. We work as an extension of our clients' teams, combining strategy, PR, content, partnerships and activations under one clear direction.

Based in the Basque Country. Working across Spain.

Understand
We start with the context, the goals and what the project actually needs.
Prioritise
We put priorities on the table to decide what to say, where to be and what to activate at each moment.
Shape
Communications, content, PR, partnerships, experiences or digital: strategy becomes concrete actions.

What we do

Zarata provides brand strategy, PR, content production and brand activations — combined around what each project needs.

  • 01

    Brands

    Strategy, communications and activation for brands and projects that need clarity, visibility and momentum.

  • 02

    Talent

    Strategic positioning and communications for people with an existing trajectory who want to build the next stage of their profile.

  • 03

    Activations

    From an idea to something people can actually experience.

Strategic direction.
Precise activation.
Real impact.

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International

Your communications partner on the ground.

Planning a launch, activation, production or communications project in Spain?

Zarata works with international brands and agencies that need local knowledge, trusted contacts and hands-on execution. From San Sebastián, we can support projects across the Basque Country and Spain.

Talk to Zarata

We can help with

  • Local PR and media relations
  • Brand activations
  • Content production
  • Talent and creator sourcing
  • Partnerships
  • Events
  • Venues and local suppliers
  • On-the-ground coordination
Overhead view of a person walking among curved furniture in a large space

We circle an idea until we find its why.

Sectors

Hospitality, food & lifestyle.

We work particularly well with projects where brand, experience and culture meet — restaurants, hospitality, wellness, fashion, sport and lifestyle. Supporting launches, positioning, content, PR and collaborations from strategy through execution.

See related work

Selected work

Work

A selection of recent strategy, communications and activation projects.

Haute-cuisine dessert plated on a pale marble dish with a chocolate quenelle and garnish, beside copper cutlery on a neutral background.

INA

View case
A Paralympic athlete, seated with a microphone, shows his gold medals while Carmen moderates the talk in front of a group of children sitting on the floor, among cubes with the CaixaBank logo.

CaixaBank x Empower Kids

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Group class in a bright studio: several people lying on mats lift dumbbells, in black and white photography.

The Wellness Weekend

Event & Communications · Rediamss
Miguel Induráin, wearing the white and blue Banesto jersey with his arms crossed, poses smiling against a grey studio background.

Etxeondo

Heritage Collection
Etxeondo cycling brand campaign Europe: a cyclist rides through an urban tunnel with strong camera motion blur and background lights.

Etxeondo × Eurosport

View case

Let's make something happen.

Tell us what you have in mind and we will find where to start.

Let's talk