Launch · Communications · Digital
Oltre
Turning an identity into somewhere people want to go.
Oltre arrived in San Sebastián with a clear point of view: Pasta · Vino · Pausa. The work was about making that world recognisable before people crossed the threshold.
The work
Challenge
Build a launch with enough presence to introduce a new place while keeping the warmth, spontaneity and appetite at its centre.
What we did
Launch strategy, communications, content, collaborations and the design and development of the digital experience.
Outcome
A coherent presence across the street, the feed and the table — with a visual language people could recognise and want to enter.
Good work should leave a trace.
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