Brand activation · Live experience · Content

CaixaBank × Empower Kids

Turning sponsorship into something people can remember.

A summer sports camp became the setting for a live experience designed to bring CaixaBank’s sponsorship closer to a new generation.

The work

Challenge

Create a meaningful, energetic experience for around 80 children — one that felt real rather than branded.

What we did

Activation direction, moderation of a live conversation with Paralympic medallist Iñigo Llopis and content around the event.

Outcome

A live activation with around 80 children and a video piece produced with Doloroso Studio.

Good work should leave a trace.